STRATEGY
marketing digital, inbound, outbound, conteúdo, agência digital, redes sociais.
“As brilliant as the strategy is, you should always look at the results”.
Winston Churchill
We understand the brand's challenge, we identify the goals and objectives, we point out the strategies and tactics (exploiting opportunities) and establish metrics.
CONTENTS
“Advertising is no longer the soul of the business, the SOUL is”.
Ricardo Guimarães
Transform the language of brands, from the product vision to the relationship vision through content (ALMA), that is, through all digital interaction such as: website creation, content generation and posts on blogs and social networks, infographics, newsletters, whitepapers, videos, e-books, webinars, among others.
Using platforms such as SEO and Social Networks, we transmit this content to the target audience = Attraction Marketing, generating traffic to the Brand Universe (website, blog, social networks).
PLATFORMS
"I think novels that ignore technology misinterpret life, just as badly as the Victorians misinterpret life by ignoring sex."
Kurt Vonnegut
Understanding the best platform for implement the designed strategies, in order to achieve the metrics.
For each platform, we identify the persona, segmentation and scope. we make a evaluation of the brand's digital presence and competition for the creation of campaigns (Google Adwords, Facebook Ads, Instagram Ads, Sponsored Links, Programmatic Purchase), with constant monitoring and optimization.
DATA ANALYSIS
We collect data as defined in the objectives, using our own software and methodology.
We understand and we analyse, for a detailed knowledge of the web user who browses the site, in relation to the target audience.
We identify consumption patterns, predict behaviors on the website or app and point out effective business opportunities for the decision-making process